Midwest Shooting Center was formed out of a need to provide awelcoming, state-of-the art full-service range-retail business to customers within the Firearms Industry. A growing industry with no true market leader, MSC looks to fill that void. Our business focus has been on decommoditizing ourselves relative to peers. This is driven by our membership and training models, which are largely pure margin. Our success is built on proven systems & processes that creates a full-service range & retailer with events, gunsmithing, online sales and beyond.

As we grow, our focus remains the same: to be a welcoming, family-friendly brand of shooting ranges with a focus on creating a modern, relaxed, unintimidating atmosphere that appeals to both beginner and experienced shooter alike. The key to our brand is that we seek to appeal to the customer-base that peers often overlook - beginner and novice shooters. With this focused brand position, our potential customer base is expanded.